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Week of 3 May 2021: What is your energy strategy now?

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Regardless of your personal beliefs or the science you (do) (do not) believe, carbon neutrality is in your energy future. There are many high-profile companies and CEOs involved in the "CEO Carbon Neutral Challenge" including our own advertising partner, SAP. The Carbon Neutral Challenge has a list of six guiding principles which I have taken from the site, "CEO Carbon Neutral Challenge" and reproduced here:

The CEO Carbon Neutral Challenge Guiding Principles

To participate in the CEO Carbon Neutral Challenge companies need to adhere

to the following six guiding principles:

  1. Acknowledge that companies must account for their entire Greenhouse

Gas (GHG) emissions associated with their business activities and

recognize that additional measures, over and above direct reduction

targets, are required immediately given the urgent need for climate


  1. Have an internationally recognized objective measurement of their GHG

emissions that encompasses the supply chain, or, if not already in place,

commit to adopting one within 12 months from accepting the CEO

Carbon Neutral Challenge.

  1. Have a publicly declared timeline and plan of action for the avoidance

and reduction of GHG emissions in place, such as a science-based

target, or commit to having one, which includes the supply chain and/or

other operational activities according to the nature of their business.

  1. Implement verified and certified nature-based solutions, such as

REDD+, that will mitigate and offset the near-term unavoidable GHG

emissions associated with a company's entire business activities and/or

as a compliment to any other offsetting strategy a company may already

have in place to cover additional offsets that are necessary to adhere to

the CEO Carbon Neutral Challenge. Purchase offsets within 12 months

of joining the Challenge and offset on an annual basis following efforts

to first reduce and avoid emissions. Ensure that they deliver measurable

and direct benefits to biodiversity as well as provide fair and equitable

benefits to local communities.

  1. Commit to providing annual reporting on the impact and outcomes of

offsetting projects, their progress towards the reduction of their GHG

emissions and third party verification of the investment made to the

offset projects to ensure efficacy.

  1. Commit to collaborate with stakeholders to raise awareness for solutions

that can amplify efforts to conserve and restore nature, while mitigating

climate change, and outreach to other CEOs to join the CEO Carbon

Neutral Challenge in order to continue positive momentum.

From this, and from the many companies already on board, it is clear your company will need to adopt these principles, if you haven't already, in order to be a major player in the future. In fact, your sales may depend on it.

Be safe and we will talk next week.


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