Tetra Pak is pleased to announce the first Custom Printing collaboration. The launch follows the successful validation of the Tetra Pak® Custom Printing solution, encompassing over 100 million packages, and is set to unleash new business and marketing opportunities with increased flexibility and customization, all within the package in the consumer's hand. Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) ("Flow" or the "Company"), distributing a naturally alkaline spring water across U.S. and Canada, is the first brand to leverage this unique technology to create one-of-a-kind designs, for a truly immersive and engaging consumer experience.
"In today's world, brands need the ability to quickly activate marketing efforts and capitalize on consumer trends. Tetra Pak® Custom Printing allows brands greater agility than ever before to create impactful, unique campaigns that diversify their advertising strategies in a cost-effective way," said Pedro Gonçalves, Marketing Director U.S. and Canada, Tetra Pak. "We are proud to collaborate with Flow to bring to life five bespoke designs that will soon be available at select Live Nation Canada venues as concert attendees leave their favorite shows this fall."