Tetra Pak and Mengniu Group announce the launch of a limited edition Milk Deluxe Pure Milk range, customised with 30 different designs of masterpieces from Van Gogh and Monet. Packaged in Tetra Prisma® Aseptic 250 Edge cartons with DreamCap™ 26 closure, the special edition range has been brought to market through a collaboration with Meet You Museum. The cartons are now accessible to consumers across Greater China - online and in stores.

Mengniu is the first dairy brand in the world to offer consumers these striking designs, which include some of the world's most celebrated art, exploiting the unique design variability offered by Tetra Pak® Custom Printing. These "handheld" works of art offer consumers an immersive experience, all whilst enjoying a nutritious milk drink.

Demand for product personalisation is increasing, as well as consumer expectations about more authentic engagement with brands. For food and beverage (F&B) manufacturers, leveraging technology such as Tetra Pak® Custom Printing presents an opportunity to creatively respond to this rising demand; therefore, deepening the connection and interaction with consumers. In fact, packaging is increasingly acting as one of the main touchpoints between brands and end users. All of this while continuing to protect food safety and quality.