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Management Side
Sylvamo Continues its Series on Optimizing Your Mailing Program's ROI

IRVINE, CA (News release) - MindFire is thrilled to announce an exclusive, high-impact workshop sponsored by Sylvamo designed to help high-volume mailers maximize their savings through the USPS Mail Growth Incentive Program. The virtual event, "Turn USPS Credits Into 30% Savings Before Rates Surge," will be held on March 21st, 2025, at 8:30am PST, and is specifically tailored for Mail Owners sending at least 1 million pieces of First-Class or Marketing Mail annually.

Moderated by MindFire President David Rosendahl, this interactive workshop comes at a critical time as businesses prepare for upcoming USPS changes while seeking ways to optimize both their direct mail and first-class mail strategies and budgets for 2025.

"The USPS Growth Incentive Program represents one of the most significant opportunities for qualified high-volume mailers to realize substantial postage savings, with credits of up to 30% available for qualifying mail volume growth," said Rosendahl. "Yet many Mail Owners aren't fully leveraging these incentives or are unsure how to navigate the recent program changes for 2025. This workshop aims to change that for organizations sending at least 1 million pieces annually."

The thorough, hands-on session will feature USPS industry experts and successful program participants who will share actionable strategies for:

• Understanding complete eligibility requirements and the registration process for 2025

• Establishing accurate baseline volumes for your organization

• Navigating the USPS Growth Incentive Program credit accumulation process

• Maximizing credit utilization across First-Class Mail and Marketing Mail campaigns

• Integrating USPS credits with sustainability efforts

• Combining Growth Incentives with other USPS promotional discounts

• Best practices for Mail Owners working with Mail Service Providers (MSPs)

• Meeting 2025 program requirements with ease

Attendees will gain insider knowledge from organizations that have successfully generated millions in credits through the program. The workshop will include a live Q&A session, allowing participants to get personalized answers to their specific questions from industry experts.

"As part of Sylvamo's ongoing Mail Success Series, this workshop builds on previous educational events to help mailers navigate critical postal programs. Whether you're new to the program or looking to optimize your participation, this workshop will provide the practical tools and insights needed to save significantly on postage at a time when many businesses are facing budgetary pressures," added Rosendahl.

The workshop is being sponsored by Sylvamo, the world's paper company, in collaboration with the United States Postal Service, with MindFire providing moderation and industry expertise. Space is limited, and early registration is encouraged. To secure your spot for this valuable opportunity to boost your direct mail ROI, visit this link.

Note: This workshop is specifically designed for organizations mailing at least 1 million pieces annually that can benefit from the USPS Growth Incentive Program. Mail Owners who directly benefit from and pay for mailings will find this content most valuable.

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