Sustainable packaging company DS Smith has teamed up with home appliance company Versuni to launch a packaging solution for the new Philips Baristina coffee machine.

Designed to be both recycled and recyclable, the fibre-based packaging features no plastic bags within the box.

The solution offers corrugated buffers with an anti-scratch coating to protect the product.

The packaging's performance was assessed using DS Smith's Circular Design Metrics (CDM) tool, which rates the impact of packaging designs on various sustainability indicators, including renewable content, recyclability, and supply chain optimisation.

This tool helps DS Smith to understand the product's sustainability performance and identify areas for improvement.

DS Smith Electronics divisional key account manager Thoran Ottens said: "Consumer trends and expectations are fast moving and in keeping with desires for sustainable packaging we designed this product solution with an objective to create a high-end visual impact for the shelf and online."