As part of the company's expansion into the North American market, Billerud, a world-leading manufacturer of superior paper and packaging materials, is introducing its portfolio of coated liners to the US market. This introduction will enable great improvements in sustainability and cost performance for both packaging converters and brand owners.

"Strong liners with excellent printability don't need to be thick and heavy. With 100% virgin fibers and a multi-layer construction, Billerud´s coated liners are so strong that packaging converters can use a lighter base weight which means better packaging performance and runnability at lower costs. This improves their resource efficiency and reduces their carbon footprint throughout the value chain," says Rolf Gustafsson, Senior Director Product Management Containerboard at Billerud.

The Pure Coated Liner portfolio consists of:
Pure Supreme: a double-coated white top kraftliner for litho-laminated packaging, suitable for high quality prints as well as effects like lacquer, foil and embossing.

Pure Decor: a light-coated white top kraftliner with a smooth surface suited for high quality pre- and post-print flexo- and digital print applications.

The paper's exceptional strength and stiffness allows for lighter paper grades and ensures a final result with improved print quality and reduced washboarding. As a result, converters no longer have to compromise between print quality, sustainability benefits and packaging performance.

"We only use strong virgin fibers sourced from responsible forestry. This enables us to offer our customers robust and clean boxes which improve brand image and generate performant packaging with reduced product waste. A necessity for today's premium consumer goods brands," says Rolf Gustafsson.