MEMPHIS, Tenn. (New Release) -- Verso Corporation today (May 10) introduced Move the Message, a new printed promotion for its Sterling® Ultra web caliper covers.

"Move the Message demonstrates the versatility of Verso's broad offering of Sterling® Ultra web caliper covers and provides a wealth of money-saving and performance-maximizing tips, techniques and technical information to help creative and print professionals put the print medium to work for a wide variety of applications," said Verso Senior Vice President of Sales, Marketing and Product Development Mike Weinhold.

In conjunction with the promotion, Verso expanded its line of Sterling® Ultra web caliper covers to include a dull finish offering available in 7 pt., 8 pt. and 9 pt. This addition complements the line's gloss and matte finish offerings, which range from 6 pt. to 10 pt. web covers. The 7 pt. and 9 pt. gloss, dull and matte web covers meet United States Postal Service minimum requirements for direct mail postcards and reply mail.

"Sterling® Ultra web caliper covers are manufactured to caliper specifications at a reduced weight, which means a thicker paper at a lower basis weight, resulting in savings on paper costs and postage," said Verso Brand Manager Jeffrey Pfister. "In other words, printers can produce the same number of impressions with less paper, and when the end product goes through the mail, less weight can translate into lower postal costs."

Sterling® Ultra is one of the broadest offerings on the coated paper market with gloss, dull and matte finishes; text and cover basis weights plus web caliper covers; matte reply card for business reply mail; and a specialized line of digital papers for production inkjet presses.

"Verso's Sterling® brand sets the standard for coated papers made in the USA - and it has for more than 100 years," said Pfister. "If you can imagine it, you can create it with Sterling®. Sterling® Ultra web caliper covers are the go-to-product for a wide variety of print applications such as direct mail and postcards; magazine, catalog or book covers; posters; specialty packaging; menus; and much more."