HELSINKI (News release) -- UPM is simplifying adhesive selection with purpose-built solutions designed for demanding label applications. UPM PharmaSure™ for pharmaceuticals, UPM Vetro™ for wine and spirits, and UPM Endurance™ for oil and industrial chemicals help customers choose the right adhesive performance for each end-use. All are part of the UPM Raflatac™ label material offering.

Demanding label applications place requirements on adhesives that general-purpose solutions cannot meet. Pharmaceutical packaging must maintain integrity through sterilization cycles, cold-chain storage and small-diameter vials. Wine and spirits labels face humidity, chilled display and ice bucket immersion. Industrial labels must hold on to challenging substrates under chemical exposure, mechanical strain and hot-fill conditions. Each of these environments carries its own technical requirements, regulatory context and consequences when a label fails.

UPM's adhesive formulations are built on decades of experience in these challenging applications and on a global innovation network. UPM PharmaSure, UPM Vetro and UPM Endurance address the range of conditions relevant to each respective industry and are supported by pre-assessed performance data and application documentation. This supports qualification and regulatory processes for converters and brand owners.

"With demanding label applications, adhesive selection is a critical decision. Our purpose-built adhesive solutions help our customers choose the right performance for their end-use," says Christian Szameit, Senior Vice President, Global Markets at UPM Adhesive Materials.