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Management Side
Stora Enso launches premium white top kraftliner for demanding packaging end-uses

FINLAND (News release) -- Stora Enso's new 100% virgin fiber-based kraftliner, AvantForte WhiteTop, is now commercially available. The white top kraftliner targets demanding premium segments, such as fresh food, e-commerce, and shelf-ready packaging.

AvantForte WhiteTop kraftliner is engineered to meet brand owners' need for safe, high-performing, and plastic-free packaging. The new product will serve end-uses that require exceptional strength, purity, and visual appearance. Through Stora Enso's patent-pending technology, Tri-Ply™, the product is equipped with three fiber layers to maximize its strength and help converters and brand owners use less material than with traditional kraftliners.

"The accelerating shift from plastic to renewable packaging in fresh foods and e-commerce is increasing the demand for high performing krafliners," says Oscar Duarte, Business Segment Director, Kraftliners. "Our AvantForte WhiteTop product has outstanding visual appearance and print qualities to help brand owners enhance the consumer packaging experience. With this high-end product now commercially available, we look forward to supporting our customers in expanding into new premium segments and end-uses."

In addition to Avantforte WhiteTop, Stora Enso previously offers its natural-coloured AvantForte Brown product.

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