Nip Impressions logo
Wed, Dec 7, 2022 15:14
Click here for Pulp & Paper Radio International
Subscription Central
Must reads for pulp and paper industry professionals
My Profile
Management Side
Smurfit Kappa taps into growing online wine sales with eCommerce wine packaging portfolio

Smurfit Kappa has created an innovative and sustainable packaging solution specifically tailored for wine, to help businesses in the sector capitalise on the continued growth in eCommerce wine sales.

The new solution holds Amazon's 'Frustration-Free Packaging' (FFP) certification, which is a world first for a generic packaging solution that caters for different case counts and wine bottle types.

The eCommerce wine sector has seen a significant increase in sales since the beginning of the pandemic in 2020. Shopping for wine online has been hailed as the next big consumer trend with market research company Euromonitor reporting a 52% increase in online wine sales between 2019 and 2021.

Smurfit Kappa's new wine multi-pack consists of a sleek design comprising an outer box and buffers and is robust enough to reach the end consumer in perfect condition no matter how complex the supply chain is.

Amazon's FFP programme was introduced to reduce over-packing, improve the consumer experience and enhance sustainability. Amazon provides sellers with a stringent set of packaging guidelines which they must meet before they can list their products.

Paperitalo newsletters: Cost zero, value immeasurable. Sign up today.

Printer-friendly format


Powered by Bondware
News Publishing Software

The browser you are using is outdated!

You may not be getting all you can out of your browsing experience
and may be open to security risks!

Consider upgrading to the latest version of your browser or choose on below: