CHICAGO (News release) -- R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, today announced that RRD GO Creative℠ was listed as a Major Contender on Everest Group's Marketing Services PEAK Matrix® Assessment 2024 for the second consecutive year.
RRD GO Creative advanced its position within the group of Major Contenders based on continued investments in technology and an increased scale and scope of solutions, including the use of data for better targeting and optimizing campaigns. The Everest Group PEAK Matrix Assessment aims to assist providers, enterprises, and technology vendors in understanding the current state of the marketing service provider landscape.
"This recognition by Everest Group validates RRD GO Creative's best-in-class services and solutions, which assist our clients in telling compelling stories, leveraging data, and fine-tuning strategies to increase their return on investment," said Kiran Shankar, President, RRD GO Creative. "As technology continues to evolve, immersive and interactive solutions that transcend traditional boundaries will shape the future of digital storytelling, especially in connection to one's brand."
Shankar adds, "As a trusted full-service global creative partner, RRD GO Creative optimizes cross-channel communication across touchpoints to seamlessly deliver brand differentiation and enhanced customer experience."
RRD GO Creative offers expertise in design, business communications, marketing solutions, data and analytics and digital productivity solutions, across key delivery locations in the U.S., India, Sri Lanka, Philippines, and Japan. With three pillars - Global Brand Solutions, Smart Work Solutions, and Technology & Innovation Services, RRD GO Creative aims to help clients transform business functions, make customer experience their competitive differentiator, and change the way our clients' customers connect with their brands.
Last year, a division of marketing insights and automation experts, Precision Dialogue by RRD, was integrated into RRD GO Creative to centralize and expand its service offering. A trusted services partner of choice by global brands, Precision Dialogue is recognized for an expansive and adjacent suite of offerings and automated solutions, including multichannel marketing and campaign operations, research and customer experience, as well as advanced analytics and business intelligence reporting.
The Everest Group's PEAK Matrix® evaluation provides an assessment of leading marketing service providers across all industries and geographies. To determine the findings, Everest Group reviews the marketing services' competitive landscape and analyzes providers' key strengths and limitations. Evaluation dimensions include market adoption, portfolio mix, value delivered, vision and strategy, scope of services offered, innovation and investments, and delivery footprint.
To learn more about RRD GO Creative, visit gocreative.rrd.com.
