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Management Side
Mohawk Partners with Lawton Connect to Redefine the Scratch Off Printing Market

COHOES, NY (News release) -- Mohawk, family owned paper makers since 1931, has entered into a strategic partnership with commercial printer Lawton Connect, family owned since 1900, to form Mr. Scratch Off LLC. This partnership has been formed around the introduction of an innovative new technology using HP Indigo printing to produce the first 4-color, scratch off printed products in the world.

Currently, printing for scratch off products uses single or multi-color printed images which are covered by a single-color fixed shape, applied with a flexographic press. This new capability allows both the scratch off area and the image beneath to be a multi-color print and fully variable from piece to piece; all using high resolution, HP Indigo printing. Here is an example of the difference between the old and new capability:

"We have been working on this breakthrough technology with HP Indigo for almost two years and are excited to partner with a company like Lawton Connect that shares our sustained commitment to family heritage and product innovation. This capability helps redefine scratch off printing as "reveal printing," opening new ways for designers and marketers to embrace print as experiential engagement," said Tom O'Connor Jr., Mohawk CEO.

"The full-color scratch off reveal is a custom experience like nothing we have seen before and the applications are endless," said Ty Koon, Vice President of Lawton Connect. "Mohawk is a true innovation leader for the print industry and we are thrilled to partner with them to bring this cutting edge scratch-off enhancement to clients."

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EMPLOYMENT OPPORTUNITY: We are a large automation company that has a line of consistency transmitters, sample valves and sheet break detectors that are marketed through a rep. network. We are seeking someone with a strong background in consistency control to facilitate start-ups, provide troubleshooting and technical advice. The individual should have experience in all major types of consistency measurement technologies (blade, rotary, microwave and optical). Knowledge of sheet break detection technology is desirable as well. Willingness to travel to paper production facilities across the US is a must.

Travel & Living Expenses to be reimbursed along with an agreed upon daily per diem rate.

For more information, please contact Jim Thompson at: jthompson@taii.com Ph. 678-206-6010 Cell: 404-822-3412

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Jim Thompson is back again...with a new book on a taboo subject: the personalities in the pulp & paper industry. Jim has written in the past on many subjects based on his four plus decades in the worldwide pulp and paper industry. This new book is packed full of information valuable to the senior member of the industry as well as the recent entrant. A must for every pulp and paper library.


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