COHOES, N.Y. (News release) -- 2020 has been one of the most challenging and defining business years for many of us. There have been many negative impacts from COVID-19 but there have been many positive outcomes too. The enduring reality of COVID-19 and its effect on the market, both short and long term, is driving important strategic decisions across organizations, large and small.
Mohawk has used this time to review our strategic goals and future vision for the company. As we look to celebrate our 90-year anniversary in 2021, we will be going back to our roots to focus on what we do best: making the most enduring and beautiful papers in the world. Our craftsmanship helps define the brands that use our papers, and our legacy of papermaking innovation has fostered the growth of market segments that never before existed. From digital chemistry to renewable fibers, we make things that matter.
In that spirit, the Mohawk management team is committed to reshaping our business to meet the evolving needs of the market to ensure sustainable and profitable growth.
Mohawk will refocus our product portfolio leading with beautifully crafted & differentiated products that have defined Mohawk for decades.
Effective immediately, we will begin to phase out and discontinue the sales and marketing efforts for: • Mohawk Specialty Digital portfolio which includes all Polyesters, PVC, Synthetic Paper, and PaperTyger® products • Chromolux portfolio from Zanders • Mohawk Everyday Digital Gloss & Silk • Mohawk Loop Silk Coated • Mohawk ProPhoto • And a number of slow-moving items for both paper and envelopes. This list of items will be shared with you by your Mohawk Sales Manager
Taken altogether, these bold changes bring us to a product assortment that aligns with our core values and today's market demand. With a singular focus on innovation, sustainability and craftsmanship we will continue to create demand and lead the market as one of the critical partners you have come to rely on.
Mohawk's management team, sales directors and sales managers will be scheduling meetings to share additional details, answer questions and ensure a smooth business transition for our mutual customers.
Thank you for your continued support. We look forward to a bold and profitable future together.
