FINLAND (News release) -- Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, is one of the founding members of the recently established European Paper Packaging Alliance (EPPA). EPPA is a food and food service packaging association whose aim is to promote food safety, circular solutions, and lower carbon emissions as well as call for evidence-based policy making. The members represent leading raw material manufacturers and food & food service packaging producers.

"I believe that EPPA has a really good and important message to tell. Fibre-based food service packaging has a significant role in terms of food hygiene, public health and consumer safety. It is made of a renewable raw material - wood fibre. It is recyclable and also recycles well; in Europe paper and board packaging recycling rates are over 80%. That is circular economy at its best," says Risto Auero, Sales Director, Metsä Board Food Service Boards.