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Graphic Packaging self-serve solution takes home gold at World Beverage Innovation Awards

Graphic Packaging's successful 2023 shows no signs of stopping as the fiber-based consumer packaging leader wins its 47th award at the World Beverage Innovation Awards.

Its partnership with Brazilian start-up Take and Go Comercio de Bebidas Ltd (Take) resulted in the winning fiber-based clip-style multipack for bottled beverages, which took home gold in the Best Packaging Innovation category. This unique innovation is a bespoke design developed specifically for Take's autonomous vending fridges that take payment automatically via a linked app as soon as the consumer removes a pack from the fridge.

"The opportunity to work on such a novel project is its own reward," said Doug Hicks, Vice President & General Manager, Packaging Machinery Division & Graphic Packaging International do Brasil. "Nonetheless, we are delighted that our efforts have been recognized by the panel of experts at the World Beverage Innovation Awards.

"We want to thank our partners at Take and our visionary Brazilian beverage team for their creativity, collaboration, and drive to turn this futuristic concept into an exceptionally convenient experience that Brazilian consumers can enjoy."

The clip-style solution features apertures that reveal the bottle caps poking through the top of the pack, which ensures the smart fridge technology can read the bottles to charge the consumer the correct amount. It also means consumers can simply grab a product from the fridge and walk away, having enjoyed a frictionless shopping experience.

In addition, the multi-award-winning KeelClip(TM) multipack for Liberty Coca-Cola Beverages was named a finalist in the Best Environmentally Friendly Packaging category, while the unique beer multipack solution for Dutch brewer Oedipus, Mannenliefde secured finalist status in the Best Packaging Design category.

#pulpandpaper

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