CINCINNATI (From news reports) -- When it comes to toilet paper, the folks at Charmin want you to think big. Really big.
The toilet paper company's new "Forever Roll" is so big that it needs its own dispenser.
Available in Charmin's signature ultrasoft 2-ply sheets, the jumbo-sized rolls hold 850 sheets for a single-user roll and 1,700 sheets for a multi-user roll. According to Charmin, the specialty toilet paper will last consumers a month.
The company tested the idea last year with the behemoth "Freedom Roll" before settling on the name "Forever Roll."
There also are starter lots and a free shipping offer. With a starter kit, shoppers can buy three multi-user rolls for $29.97 and will get a free toilet paper stand.
The single-user starter kit is $16.47 and comes with the stand too.
Amazon sells a 24-pack of the "Ultra Strong Clean Touch Family Mega Roll" for $29.92 for subscribers or $31.49 as a one-time purchase. The pack includes 385 sheets per roll and offers five times as much paper as a regular Charmin roll, according to the product description.
Walmart has a 12-pack of mega rolls for $12.97, which have 284 sheets per roll.
A representative from Charmin said while the "Forever Rolls" may cost more, they offer convenience with its subscription service. Consumers will not have to change rolls as often or deal with recycling cardboard rolls.
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