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Thu, Apr 2, 2020 11:29
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Management Side
Sonoco and Tellus to introduce first sugarcane-based fibre bowl

HARTSVILLE, S.C. (News release) -- Sonoco, recently named to Barron's 100 Most Sustainable Companies, in partnership with Tellus®, a packaging company based in Belle Glade, Fla. and jointly owned by Florida Crystals Corporation and Sugar Cane Growers Cooperative of Florida, announced the introduction of its first, 100% U.S. sourced, sugarcane-based fiber bowl for refrigerated, frozen and prepared foods. Branded as Natrellis™, the fiber bowl is dual-ovenable, PFAS-free, and provides an alternative to more traditional rigid plastic packages used by the majority of refrigerated and frozen food products on the market.

"This new sugarcane-based package is further evidence of our commitment to developing more sustainable options for brands and consumers alike," said Ernest Haynes, Sonoco division vice president and general manager, Rigid Paper and Closures, North America. "High quality refrigerated, and chilled foods continue to grow as a category. Using this novel technology allows us to produce a natural package made from an annually renewable resource, something that more and more shoppers and brands are looking for today. That's a win, win for everyone."

Natrellis will debut as the primary package used by PRIMAL KITCHEN® for its new line of frozen bowls and skillet meals, which are currently available at select retailers and coming soon this spring and summer to HyVee, Publix, Natural Grocers, Whole Foods Market and more. The new PRIMAL KITCHEN frozen line, which features meals made with grass-fed beef or cage-free chicken and a variety of vegetables, is their first launch into the prepared meals space. PRIMAL KITCHEN brand focuses on delivering delicious condiments, dressings, marinades, avocado oils and pantry staples, that incorporate fats, simple ingredients and uncompromising flavor.

"PRIMAL KITCHEN products are unlike any others that you'll find in the grocery store," said Founder, Mark Sisson. "Developing and offering frozen meals, is a natural extension of our brand promise and great solution for busy families and health-minded individuals alike. We're proud to use the Natrellis bowl because it aligns perfectly with our mission and values."


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