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Pratt 'Made in Staten Island' pizza boxes show borough pride, promote recycling

STATEN ISLAND, N.Y. (From SI Live) -- Not only does Staten Island have great pizza, it now has its own branded pizza boxes.

At Goodfella's Pizzeria in Castleton Corners, a limited edition pizza box embossed with a 'Made in Staten Island' logo, made with 100 percent recycled paper from the Pratt Industries mill in Travis, was displayed.

On hand for the debut, among others, were City Council Minority Leader Steven Matteo (R-Mid-Island), Department of Sanitation Commissioner Kathryn Garcia, President of Pratt Industries Recycling Division Myles Cohen and Borough President James Oddo.

The pizza boxes were created to promote the environmental and economic benefits of recycling in New York City.

"The boxes provide tangible evidence that recycling is not only good for the environment, it provides real economic benefit to Staten Island," Matteo said.

Matteo said after meeting with Garcia in 2014, they wanted to devise a plan on how to raise the low recycling numbers across the borough without the use of fines and felt Pratt would be able to aid them to better the borough.

"I think sometimes it's hard for people to feel motivated if they don't understand where it's going to go, and now on Staten Island you can really see it come right back to you in your neighborhood pizzeria," Garcia said.

In collaboration with DSNY and elected officials, Pratt produced and distributed 1,500 Staten Island pizza boxes free of charge to local pizzerias.

"Our 100 percent recycled paper mill and box factory is constantly working with the City Council, Department of Sanitation, and the Borough President's office to ensure we are maximizing recycling rates in Staten Island," said Cohen.

Pratt is the world's largest, privately held 100 percent recycled paper and packaging company -- the Travis plant processes 1,000 tons of paper daily.

In addition, Pratt employs hundreds of borough residents at their facility, as well as in trucking, maintenance and other industries.

"Pratt is an intricate part of Staten Island, a real asset, and returns a lot to the community," Oddo said.

Councilwoman Debi Rose (D-North Shore) said, "These pizza boxes show us recycling in its fullest sense; not just its benefit to the environment, but to the Staten Island economy as well."

"It's a wonderful day to show that Staten Island is proud of our local businesses and that recycling make a difference," Matteo said.

Councilman ]oe Borelli (R-South Shore) said he plans to show he's proud of Staten Island's local business and hopefully create new excitement about recycling by visiting every pizzeria that participates.




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