Quad/Graphics, Inc. has appointed Kristin "KJ" Jones and Evan Hughes as Senior Vice Presidents at Rise, a Quad agency. Building on a long-standing rapport and deep industry experience, Jones and Hughes now lead integrated teams together at Rise, focused on transforming the go-to-market approach for clients. Their work will combine their extensive agency experience with the power of Quad's proprietary household-based data stack and omnichannel media solutions to help brands connect with target audiences through intelligent segmentation, modeling, testing and measurement.
This unique data capability gives Rise and Quad a differentiated position in the market and unlocks greater value for clients. Both executives report to Joshua Lowcock, Quad President of Media. As Senior Vice President, Integrated Media Strategy & Client Development for Rise, Jones leads client acquisition and service.
She collaborates with industry veteran and Quad senior executive Tim Maleeny, aligning audiences, messages, channels and timing across Quad's range of marketing solutions to drive bottom-line growth for client brands. A respected media planning and marketing leader, Jones brings more than 20 years of experience delivering integrated communications solutions for brands such as P&G, Johnson & Johnson, Sony, Spotify and Heinz. Prior to joining Rise, she worked as EVP, Global Managing Partner at UM, followed by Global Media Lead for Colgate-Palmolive at Wavemaker.
In his role as Senior Vice President, Strategic Agency Development at Rise, Hughes leads initiatives focused on transformation, operational excellence and client business growth. Hughes brings a strategic eye to agency development. A former U.S. Army Intelligence Officer, Hughes leads innovation and operations with discipline, precision and resilience.
He brings deep agency experience, including more than a decade of leading new business efforts across top holding companies and helping agencies secure over $2 billion in media billings. Before joining Rise, Hughes held senior roles such as Vice President of New Business at UM and Executive Director of New Business at Wavemaker. A full-service, omnichannel media agency, Rise applies a proprietary approach that unifies audience, media and measurement under one strategy.
Leveraging advanced analytics and real-time insights, and underpinned by history in performance marketing, Rise drives measurable business outcomes for client brands while maintaining the agility to adapt to rapidly changing market dynamics. The agency services clients across the consumer packaged goods (CPG), retail, health, entertainment and technology industries.
