Monday, October 8, 2018 2:00 pm
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ATLANTA (News release) -- WestRock was recognized at the Path to Purchase Design of the Times Awards with 31 awards for excellence in merchandising solutions -- the most of any entrant for the second year in row. The company's awards include a platinum award for Harry's Dude and Dog endcap.
The Design of the Times competition celebrates in-store displays and digital activations and recognizes their role in any successful shopper marketing initiative. The competition is sponsored by the Path to Purchase Institute, a global member community that champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. WestRock earned one platinum, 11 gold, 14 silver and five bronze awards for a range of displays.
"At WestRock, we know packaging and merchandising are key elements to shoppers' path to purchase in today's crowded retail landscape," said Pete Durette, president of Enterprise Solutions & Strategy for WestRock. "These awards represent our innovative, insights-driven solutions, and the recognition is a testament to the value we provide our customers every day."