FINLAND (News release) -- Metsä Fibre is renewing its pulp product brand. The Botnia brand will be replaced by the Metsä brand in all pulp products, services and biochemical.

"We are simplifying the naming of our pulp product and service portfolio by moving our pulp offering under one unified Metsä brand. We are always looking for things to improve and ways to create more added value for our customers, and that's why our new customer promise is Exceeding Expectations - a commitment that reflects our strategic aim and ambition," says Ari Harmaala, SVP Sales and Customership, Metsä Fibre.

Metsä Fibre is a leading producer of bioproducts, biochemicals and bioenergy. Metsä Fibre is the world's leading producer of bleached softwood pulp and a major producer of sawn timber. Metsä Fibre is part of Metsä Group.