As the leading innovator in the food packaging and processing industry, Tetra Pak ensures expansion of food availability across the world by offering products of outstanding quality and value to consumers. Data siloes in marketing, sales, support, and supply chain were eliminated to ensure a single view of the customer's operational (O) data. Tetra Pak took its understanding of their customer needs to the next level by harnessing experience (X) data, such as product feedback and delivery satisfaction. Connecting customer feedback into business operations significantly reduces response times from weeks to days, and dramatically improves customer experience.

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