DALLAS, Texas -- Smurfit Kappa has expanded its global network of Experience Centres by opening a new facility in Dallas, Texas.
The new Experience Centre, which will be officially opened on Thursday, 15 June 2017, is the first centre to be opened in The Americas and the 17th of its kind for the company.
The Smurfit Kappa Experience Centres provide a place for customers to get hands-on experience of how packaging impacts every step of the supply chain. With state-of-the-art exhibitions, store visualisers and inspiration rooms, the Experience Centres have played an integral part in nurturing talent and innovation at the company.
At this week's grand opening, guests including designers, customers, sales teams and the press will also be able to see a range of ground-breaking products. A jury will vote for their favourites at the Smurfit Kappa Innovation Awards which are taking place for the first time in The Americas. Categories include Retail-ready, Consumer, Industrial, Display and Sustainability and the winners will be announced during dinner.
The new Experience Centre is the first of several to be opened in The Americas with centres also planned for Mexico and Colombia in the coming months. The Smurfit Kappa Global Experience Centre is located in Schiphol, Amsterdam.