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Asia Pulp and Paper sustainability officer Aida Greenbury exits

JAKARTA (From news reports) -- Aida Greenbury, one of the most high-profile figures in the forestry industry, is leaving Asia Pulp and Paper (APP) after 13 years with the company.

The charismatic executive, who has been chief sustainability officer since 2004, has been been overseeing APP's adoption of sustainable forestry practices after many years of battling activist groups over the company's checkered environmental and human rights record.

Greenbury, an Indonesian who has spent her entire career in the forestry sector, has led APP's sustainability efforts through the most tumultuous period in the company's 45-year history.

While she has been the key player behind major sustainability achievements including a commitment to stop clearing rainforests to make way for plantations, she also presided over APP's involvement in the Southeast Asian haze crisis in 2015, when the company was heavily implicated in the worst forest fires ever to hit the region.

A vocal proponent of sustainable forestry practices in social media and a regular figure at high-level industry events, Greenbury has been faced with ongoing challenges to the credibility of APP's sustainability claims, most recently the construction of one of the world's largest paper and pulp mills in South Sumatra, that has alarmed environmentalists.

News of Greenbury's departure emerged when she announced it on Twitter on Thursday.


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